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Privacy Policy

Last updated: 2026-07-21

1. Introduction

Booking Marshal ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our public website, use our reservation management software, or interact with related services. By using Booking Marshal, you agree to the collection and use of information in accordance with this policy. If you do not agree with this privacy policy, please do not access the service.

2. Information We Collect

2.1 Information You Provide

We collect information you provide directly to us, including:

  • Contact and inquiry information submitted through our website (name, email address, phone number, business name, and message details)
  • Account registration information (name, email address, phone number, business name)
  • Billing and payment information
  • Guest reservation data entered into the system
  • Communications you send to us
  • Any other information you choose to provide

2.2 Information Collected Automatically

When you access or use our website or services, we automatically collect:

  • Log information (access times, pages viewed, IP address, referring URL)
  • Device information (hardware model, operating system, browser type)
  • Usage information (features used, actions taken within the platform)
  • Cookies and similar tracking technologies
  • Website and product analytics used to understand traffic and improve the experience
  • Session replay data used to diagnose bugs and improve the product (see section 3.1)

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our website and services
  • Respond to website inquiries and demo requests
  • Process transactions and send related information
  • Send technical notices, updates, security alerts, and support messages
  • Respond to your comments, questions, and customer service requests
  • Communicate about products, services, offers, and events
  • Monitor and analyze trends, usage, and activities
  • Detect, investigate, and prevent fraudulent transactions and other illegal activities
  • Personalize and improve your experience

3.1 Session Replay and Analytics

We use LogRocket, a third-party session replay and analytics provider, on production environments (including our public website and application) to understand how Booking Marshal is used and to reproduce and fix software issues. Session recordings may include page views, clicks, navigation, console messages, and limited network activity. We configure privacy controls intended to mask form input values and redact sensitive fields such as passwords and payment card details before data is sent to LogRocket. Recordings are used for support and product improvement, not for advertising.

We use Google Analytics on our public website to measure traffic, referrals, and engagement so we can improve content and performance. Google Analytics may collect information such as pages visited, approximate location derived from IP address, device/browser type, and referring sites.

4. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

  • Service Providers: With vendors who need access to perform services on our behalf (payment processing, email delivery, hosting, website analytics such as Google Analytics, session replay / error diagnostics such as LogRocket)
  • Legal Requirements: When required by law or to respond to legal process
  • Protection: To protect the rights, property, and safety of Booking Marshal, our users, or others
  • Business Transfers: In connection with any merger, sale of company assets, or acquisition
  • Consent: With your consent or at your direction

5. Data Retention

We retain your information for as long as your account is active or as needed to provide you services, respond to inquiries, comply with our legal obligations, resolve disputes, and enforce our agreements. When you request account deletion, we will delete or anonymize your data within 30 days, except where we are required to retain it for legal or regulatory purposes.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes encryption of data in transit and at rest, regular security assessments, and access controls. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Your Rights and Choices

You have certain rights regarding your personal information:

  • Access: Request access to your personal data
  • Correction: Request correction of inaccurate data
  • Deletion: Request deletion of your data
  • Export: Request a copy of your data in a portable format
  • Opt-out: Opt out of marketing communications at any time

To exercise these rights, please contact us at info@bookingmarshal.com.

8. Cookies

We use cookies and similar tracking technologies to track activity on our website and service and hold certain information, including for authentication, preferences, analytics, and session replay. You can instruct your browser to refuse cookies or to indicate when a cookie is being sent. If you do not accept cookies, you may not be able to use some portions of our service.

9. Third-Party Services

Our website and service may contain links to third-party websites or services that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We strongly advise you to review the privacy policy of every site you visit.

10. Children's Privacy

Our service is not intended for use by children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we can take necessary actions.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Changes are effective when they are posted on this page.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us: